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API 28: Personal Insurance: Underwriting and Marketing Practices

Resource Material: ID# 1000989
Price: $295.00
About This Course:
This course provides an insightful look at personal lines insurance in terms of marketing, underwriting and types of coverages.

This concise and focused study guide covers:

  • Executive summaries of the text
    • Insurance Customer's Needs and Perceptions
    • Marketing Personal Lines Insurance Products
    • Risk Selection and Underwriting
    • Regulation of Personal Insurance
    • Personal Liability: Exposures and Coverages, and Underwriting
    • The ISO Personal Auto Policy (PAP) - Liability Exposures, Coverages, and Underwriting
    • The Personal Auto Policy - Vehicle Characteristics and Physical Damage Coverages and Underwriting
    • Personal Umbrella Insurance - Exposures, Coverages, and Underwriting
    • Residential Perils, Hazards, and Underwriting
    • Personal Inland Marine: Exposures, Coverages, and Underwriting
    • Recreational Watercraft: Exposures, Coverages and Underwriting
    • Miscellaneous Motor Vehicles: Exposures, Coverages, and Underwriting
  • You also will receive a Bonus Book containing:
    • Definitions of Key Words and other relevant definitions
    • Answers to Review Questions
    • Sample Diagnostic Exam
    • Answers to Sample Exam (with explanations!)

Our materials summarize and outline the fundamental concepts of the program, and provide you with to-the-point, time-saving executive summaries to maximize your learning, retention, and pass rates.

In fact, surveys from our customers demonstrate the exceptional value of our program. Specifically, candidates report that:

  • Our Course Guides covered virtually everything on their exams
  • They spent significantly less time preparing for their exams
  • They attained much higher pass rates - 96.4% - compared to other preparation methods!


Burnham's preparation materials have played a key role in helping me to prepare for several exams. Ray's materials help you to organize all of the information and help you to focus on the critical points. This method has helped me to learn the material more effectively ... at a much faster pace. Ray is passionate about his work, and he unequivocally guarantees that you will be satisfied. Thanks for caring Ray ... you and your materials are AWESOME!!
- Charles Boornazian

In the past 2 1/2 years I have completed the INS, API, AIS, and CPCU. I previously had completed INS 21 and 22 before using your study method; I began using The Burnham System with INS 23. I must say that your program with guaranteed results definitely works. In today's society it is very refreshing to receive and use a product that is better than the promise. Your system minimized my study time, which allowed me to focus on the key points. The cost versus results is immeasurable. I appreciate your contribution to the industry,
- Winston Letterman

The INS 23 is the 3rd course that I'll be using your study guides with. I'm HOOKED!!! I appreciate the way you explain the material in layman's terms. Since you have made it easier, I'm looking forward to possibly delving into some other applicable courses as well. Thanks again!!!!
- Mary Malone

Note: This course is required for the API designation. It may be taken independently for professional development or in conjunction with other courses to earn the API designation. Click on this hyperlink for a full description of the designation.

How To Access Your Course Materials

Upon ordering, you will receive an email from the course presenter with instructions for downloading your course materials.
API 28: Personal Insurance: Underwriting and Marketing Practices
Price: $295.00
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